Wellness is more than a practice—it’s a ritual.
The Project: To create a brand identity that feels both rooted in tradition yet resonates with a contemporary audience. The goal was to create a holistic space that blends Ayurvedic practices, yoga philosophy and plant-based healing into a cohesive experience. With offerings ranging from botanical teas to infused remedies, its mission is to reconnect people with intention, presence and the art of daily self-care.
Design Approach:
Bridging ancient wisdom with modern design. Inspired by Ayurvedic traditions, yogic philosophy, and holistic healing to create a safe sanctuary for balanced living.
Bridging ancient wisdom with modern design. Inspired by Ayurvedic traditions, yogic philosophy, and holistic healing to create a safe sanctuary for balanced living.
"FOR EVERYDAY MIND-BODY WELLNESS"
Daily Ritual was created out of community need to support a new generation in intuitive self-healing and sustainable personal development through the practice of daily self-care. The tools and products shared are here to inspire you in your journey of personal evolution. The efficacy of a personal and integrative approach to mindful, high-vibrational living is emphasized.
“The brand is inspired by ancient principles, informed by modern science, and tested against the depths of our very own life practices to help you rise toward your highest self. “
“The intention is to help you clear your mind, nourish your body, enhance your space, protect your energy, improve your clarity and elevate your well-being along the way.“
EXPLORE ALL POSSIBLE PATHS BUT REMEMBER... THE ULTIMATE GURU IS YOU.
art direction.
Inspired by the harmony of nature and spirit, I developed a brand system rooted in organic forms, fluidity and balance that reflects the rhythmic flow of prana, the healing power of Ayurveda and the discipline of ritual. The color palette, rich in earth tones against contrasts of bright botanical hues, evokes a sense of grounding, giving the safety to explore the unknown through ancient wisdom.
inspiration board: brainstorming and discovery phase
you are on the right path.
Consumer Profile
College-educated, career-driven individuals.
Age 25-40 years old, primarily female, but inclusive to all genders.
Income Level: Middle to upper-middle class ($60-120k USD annual income).
Living in urban and suburban areas.
Connected Bohemian - 60k / Urban Achiever - 80k / Upward Bound - 120k
mood board for accessories product design direction leading into campaign art direction.
Product Designs - Soft Goods
1. MEDITATE: SHIBORI PRINT - COTTON QUILTED WEIGHTED BLANKET
2. BALANCE: COLOR BLOCK SOFT WOOL BLANKET WITH CONTRAST WHIP-STITCH DETAIL
3. FLOW: MULTI-USE DIP-DYE COTTON MICROFIBER YOGA TOWEL & SAUNA SHEET.
Usage: Landing page design; Mailchimp newsletter hero graphic design.
AN ODE TO SELF MASSAGE [GUA SHA & DRY BRUSHING]:
With each soft stroke, a whisper—
a reminder that you are worth tending.
Daily care isn’t vanity—
it’s devotion.
Honor your becoming.
Grow your radiance, from within.
CREATIVE DIRECTION
BECAUSE GOOD HEALTH IS STEADILY ACCUMULATED THROUGH POSITIVE HABITS, DAILY SELF-CARE AND RESTORATIVE RITUALS.
packaging.
Packaging & Materials: My approach to Daily Ritual's packaging design was minimalist, eco-conscious, and waste-aware. Designed with sustainability and sensory experience in mind, the minimal yet thoughtfully composed details elevate the ritual of unboxing.
Colors & Textures: A palette inspired by earth-derived tones, botanicals, and the elements, creating a sense of warm energy & renewal while signifying grounding and restoration.
Every detail of the packaging was designed to be an extension of the brand’s ethos, matte materials and sustainable finishes created an intentional sensory experience— transforming daily rituals into simple and sacred moments of self-care.
CONSUMER PRODUCT GOODS
HOLISTIC / WELLNESS / AYURVEDIC / CBD
product LOGOS & branding
WELLNESS CATEGORY - CBD TINCTURES AND SALVES
FOOD AND BEVERAGE CATEGORY - TEA
Digital experience
Web, Digital & Social Media Strategy: This holistic approach extended beyond the physical. The brand’s digital presence is an immersive experience— a seamless mix of editorial storytelling, education, and commerce that reflects the intent of the brand’s philosophy.
BRANDING ELEMENTS & ILLUSTRATIONS - DOSHA TEA
E-COMMERCE & WEB DESIGN
TO SUPPORT A NEW GENERATION IN INTUITIVE SELF-HEALING AND SUSTAINABLE PERSONAL DEVELOPMENT THROUGH THE PRACTICE OF DAILY SELF-CARE.
blog.
INTENTIONAL & EDUCATIONAL CONTENT:
BEAUTY + WELLNESS / YOGA / SELF-CARE / RECIPES / PLAYLISTS
a space for conscious exploration.
The Impact
This brand identity positions wellness as more than a product but a philosophy and a way of living. The design system fosters deeper engagement with an audience that seeks meaning and balance in their everyday lives.
Through its distinct visual language that reinforces the brand’s mission of intentional, sustainable self-care, the brand found stronger alignment with like-minded clients and expanded its reach in the wellness space.
Design that honors wellness as ritual.
This project reflects my approach to design as an extension of the brands themselves. When strategy, storytelling and cultural insight come together, branding transforms into something more: an invitation to experience, connect, and return to oneself.
If you’re looking to build a brand identity that is as intentional as the rituals you create, let’s collaborate.
