About The Brand:
Lolli Living is the energy and spirit of childhood.
Modern, eclectic, inspired.
Living Textiles set out to create Lolli Living to continue to innovate by designing on-trend pieces to make your child’s room a seamless extension of your home by offering fresh colors and playful prints, combined with quality, value, and amazing style. Lolli Living instantly transforms any kid’s room into a dream come true. The new line focused primarily on three major features and benefits:
1. Premium, luxurious quality (made of 100% pure sateen cotton) for an oh-so-soft feel.
2. Reversible features to double your style potential, so your kids never get bored! Fresh, modern designs to inspire every kid’s imagination but certainly stylish enough for adults to love too.
3. Collections of trend-driven, fun and whimsical creative themes, on bedding products including pillow cases, sheets, duvet covers, and comforter sets with coordinating accessories.
The Design
Inspired by sustainable design, Scandinavian simplicity, and the colors of childhood.
The goal of this project was to be as restrained as possible with materials and color while creating a new brand, turning trends into designs that reflect a positive-value, well-perceived brand. We wanted to create sustainable packaging that didn't sacrifice the integrity of the product while considering online and in-store merchandise placement.
Made exclusively for Target.
Logo, Branding & Packaging Design:
woven label design
Poppi Living by Lolli Living
Sub-brand created for exclusives sold at Walmart.
Logo & Packaging Design
