Living Textiles Baby & Kids, originated in Australia and expanded globally, is a brand focusing on quality nursery products that offer functionality, safety and attractive designs to meet the needs of new parents worldwide.
Sold on-line, and in brick & mortar, in specialty stores, and big box.
The Project:
As part of this project, my role was to bring a fresh creative perspective to their classic designs— infusing warmth, storytelling, and playful sophistication into textiles, packaging, web design and product design.
Logo
E-Commerce
Web Design & UI/UX
Linked image with call-out highlighting key features: “Muslin Jacquard. 100% premium cotton blankets. Reversible design.”
E-commerce Website before re-design
E-Commerce Website re-design with enhanced UI/UX for Direct to Consumer
The Approach:
For a brand dedicated to the early years of childhood, every design decision needed to balance beauty, functionality, and emotional connection.
Blending heritage, softness, and modern function to create a peaceful environment for little dreamers.
Versatile quilted comforters with modern embroidery detailing. Reversible design allows you to flip over and change up the look of your bedding.
Nordstrom on-line and in-store placement achieved after re-branding and re-design.
Packaging
Whether it's on a shelf, a hanger, or an e-commerce platform, I use best practices of trend research and marketing combined with my knowledge of design, materials and production process standards.
Designed with practicality and keepsake value in mind, every element reflects thoughtful presentation and timeless appeal, packaged for sustainability and easy gifting.
Packaging before the re-design.
Catalog Design
B2B and Trade Show Collateral
Designing for children is about more than aesthetics— it has to consider care, safety, and emotional resonance. The marketing materials reflect thoughtful, sensory-driven design with feature highlights and solution call-outs that speak to both heritage and modern living.
Product Design
The goal was to create not just products, but heirloom-quality essentials, pieces that families will cherish as part of their child’s earliest years.
Blankets, soft goods & toys made with 100% premium cotton in muslin jacquard, jersey, and knit.
The Patterns and Illustrations:
Inspired by nature, nostalgia, and gentle textures, the patterns are designed to feel soothing yet engaging, creating a sense of warmth and wonder, calmness, and comfort. The simple patterns and illustrative style integrate into nurseries and everyday spaces while maintaining visual sophistication and longevity.
A best seller for years. Timeless and traditional, with a twist!
Reversible, whimsical owl print brings charm and personality to baby's nursery. Moms say they LOVE the breathable and lightweight, double-layer muslin jacquard. Ultra-soft 100% cotton is gentle on your baby's skin and perfect for safely swaddling. Silky satin trim adds an extra touch of luxury while encouraging baby's sensory development.
Grey Owl Reversible Cotton Muslin Jacquard Blanket
75x100cm
Knitted Owl Musical Plush
18x16.5cm
Packaging & Label Design: “LUVME” Elephant Baby Security Blankie.
Blue Elephant Reversible Sleeping Bag
60x40cm
Blue Elephant Reversible Cotton Muslin Jacquard Blanket
75x100cm
The Impact:
Through thoughtful patterns, traditional color stories, and tactile choices, the re-design enhances the brand’s commitment to providing family comfort— ensuring that each collection feels as gentle as childhood itself.
By weaving together heritage craftsmanship, soft storytelling, and a modern design sensibility, this project helped further Living Textiles’ Legacy as a trusted name in baby and children’s essentials.
