Design Approach
Luxury design as a statement: A visual identity as refined as the pieces themselves.
Shayan Afshar is a brand that values service, quality and professionalism where precision, form, and understated luxury define its visual identity. For this project, I worked on elevating brand materials to align with the jewelry’s clean lines and sculptural minimalism.
Logo Design and Logotype
Branding
And graphic design
With refinement & clarity at the forefront, the brand’s identity and visual language reflect the precision of the jewelry itself.
Material-Driven Storytelling
Metal and sweat: the slow process of meticulously hand-crafting high-end jewelry informed the textures, materials, and visual presence, creating a seamless brand experience that feels special and hand-delivered to every individual client. A visual system was made to reflect unparalleled service and the essence of contemporary luxury where simplicity is powerful and every detail is intentional.
Stationary Design
Packaging Concept Design
Art Direction
On-Set Art Direction and Product Photography Retouch. E-Commerce & Direct to Consumer.
Art Direction, Lifestyle Photography, 1oz gold bar.
Art Direction and Photography Retouch, E-Commerce Product Photography.
This project reflects my approach to branding that is intentional and timeless, where every line, composition and material choice enhances the brand’s story.
